MARKETING STRATEGY
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Understanding the Customer Journey: Why Mapping is Crucial for Effective Marketing Automation
In today’s digital business landscape, understanding the customer journey is essential for crafting meaningful interactions that drive engagement and conversion. However, it’s crucial to realize that the customer journey is not a linear path. Instead, it resembles a winding road filled with twists, turns, and detours. This blog post will explore the complexities of the…
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Harnessing Customer Insights: The Power of Net Promoter Score (NPS) Surveys
What is the Net Promoter Score (NPS)? The Net Promoter Score is a metric used to gauge customer loyalty based on their likelihood to recommend your product or service to others. It’s typically calculated through a single-question survey that asks customers to rate, on a scale from 0 to 10, how likely they are to…
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What is Digital Marketing?
In today’s fast-paced digital world, businesses must adapt to the changing landscape of consumer behavior and technology. This adaptation has given rise to digital marketing, a dynamic and essential strategy that encompasses various online channels and techniques to reach and engage customers. Let’s begin by exploring the transformation of the marketing landscape over the past…
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The best Marketing doesn´t feel like Marketing
This quote by marketing expert Tom Fishburne highlights the core of modern marketing. In today’s digital world, traditional methods like TV commercials and print ads are less effective. People have become cautious of direct marketing and often ignore it. The best marketing now fits smoothly into everyday life, feeling natural instead of forced. Effortless Marketing…
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Choosing the Right Marketing Tools for Your Business Success
In the fast-paced world of Marketing, having the right tools at your disposal can make a significant difference in your strategy’s effectiveness and overall success. With countless marketing tools available, each promising to enhance your productivity, engagement, and analytics capabilities, it can feel overwhelming to navigate this vast sea. Here’s a guide to help you…
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The importance of consistent online presence
Why? Because that’s where your customers are. Whether it’s social media, search engines, or email marketing, digital platforms are where your businesses connect with your audiences. The global digital ad spend is projected to reach a staggering $870.85 billion by 2027 Consider AI to Amplify Your Online Business Presence Questions to consider: How does our company’s…