MARKETING STRATEGY

Understanding the key differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) purchasing behavior is essential for creating effective marketing strategies. While both markets rely on trust and brand credibility, the way customers make decisions varies significantly. One of the biggest distinctions is how much recommendations and advertising influence buyers. In B2B, peer recommendations and industry trust…

If you haven’t already, download the Customer Journey Explained. This concise 3-page guide provides a framework for structuring each phase of the Customer Journey. This post offers insights into how categorizing your target audience by generation can influence your approach. While customers are undoubtedly content-driven, understanding their generational preferences can reveal valuable information about how…

Generation Z is rewriting the rules of commerce, digital engagement, and brand loyalty. At 25% of the world’s population, this is the largest generation in history—and their spending power is expected to reach $12 trillion by 2030. Forward-thinking brands must act now to build strong relationships with Gen Z before it’s too late. Consumers today…

We have earlier written about Evergreen Marketing and Evergreen marketing refers to content and strategies that maintain their relevance and continue to generate traffic, leads, and engagement long after their initial publication. Unlike time-sensitive content or trend-based marketing, evergreen content addresses fundamental topics, persistent challenges, and enduring questions within your industry. By integrating artificial intelligence…

Trends come and go at lightning speed. However, one approach consistently delivers value year after year: evergreen marketing. Like the trees they’re named after, evergreen marketing strategies maintain relevance and effectiveness regardless of season or time. Let’s explore what makes content evergreen and why it should be a cornerstone of your marketing strategy. What Is…